Clermont City Manager Darren Gray announced that the city has contracted with a firm to create place branding for Clermont, Lake County’s largest city. Place branding captures a community’s core attributes to create a brand promise, logos, taglines and other expressions that promote a city to visitors and drive economic development.
Gray said that the branding initiative is the next step in developing the city’s future, following a series of highly successful visioning forums last year. The branding will help drive the city’s master planning for the coming years, he said.
About the City of Clermont. Clermont, Fla., is the largest city in Lake County, with a population of more than 30,000. The city was founded in 1884 and is located in the center of Florida. Clermont is known for its rolling hills, lakes and quality of life. Dozens of Olympic athletes and world champions live and train in Clermont, home to top healthcare facilities, a state college and the country’s second largest university. Clermont is about 20 miles east of Orlando and major theme parks. City Hall is located in the historic downtown business district at 685 W. Montrose St., Clermont, FL 34711. More about the city at www.cityofclermontfl.com.
